Coaching for agency owners

Grow your agency without burning it down. Or burning yourself out.

I built my agency Krit to over $1M in revenue and sold it before I turned 30. I know what it's like to take on any project that pays the bills, to over-deliver on every engagement, and to wonder what it's going to take to finally make the business work.

I also dealt with panic attacks for years while running my agency. I'd fall into thought patterns where every slow month meant the business was dying, every lost deal meant I was a fraud, and every hard conversation with a client or team member felt like it might break the whole thing.

Now I help agency owners build the positioning, sales process, operational discipline, and mental compassion to grow past $1M in revenue — profitably and happily.

How it works

We meet twice a month for a one-hour session. These calls are where we dig into whatever is most pressing — your positioning, a deal you're trying to close, a pricing change you're afraid to make, an operational problem, or the spiral you've been in all week about whether any of this is worth it.

Between sessions, you have async access to me via ClarityFlow. Send me a question, a voice note, a draft of a proposal — whatever you need. I respond within 24 hours. This is where a lot of the real work happens. You don't have to wait two weeks to get unstuck.

What I can help with

• Positioning — Finding the vertical and horizontal position that makes your marketing easier, your referrals stronger, and your expertise more valuable.
• Pricing & packaging — Building a pricing ladder, moving away from hourly billing, and learning to charge what you're actually worth.
• Sales process — Creating a consultative sales flow that qualifies leads early and closes without feeling salesy.
• Operations & margins — Using freelancers strategically, stopping the over-delivery habit, and separating project management from account management.
• Strategy vs. implementation — Shifting your mix toward higher-leverage strategic work so you can charge more and deliver more value.
• The founder's mindset — Working through the fear, perfectionism, imposter syndrome, and bad thought patterns that keep you stuck. I'm not a therapist, but I've been through it and I take this stuff seriously.
• Defining your values - At the end of the day, you want to make sure you're building a business on your terms, that you're proud of. That starts with understanding what you value and why.

Why work with me?

• I grew my agency Krit from nothing to a 10-person product design firm doing $1M+ in annual revenue, then sold it.
• Along the way I made every mistake — undercharging, over-delivering, no positioning, bad sales process — and eventually fixed all (okay, most) of them.
• I've worked with 50+ clients across my agency and consulting career, including startups that have raised $120M+ in funding with multiple successful acquisitions.
• I've spent years in therapy working to better understand my mind and emotions, and believe that every business problem is ultimately a people problem.

Testimonials

"Andrew joined us when we had no defined growth motion and immediately brought clarity and structure. The foundation he built helped us grow revenue more than five times over." — Bryan Chappell, CEO of Scout

"Andrew reshaped my perspectives towards company culture and corporate responsibility." - Michael Prather, former employee

Pricing

Let's work together to get you unstuck

Interested in working together? Send an email to andrew@discoshrimp.lol with your name, a link to your website, your current revenue, and what you're struggling with the most.

Not sure if you can afford to work together? Reach out anyway, I love talking shop with new agency owners - no charge.