Bootstrapped startups and the shit I learn in therapy

My first business, Krit, was a software agency that I grew from 0 to $1million+ in revenue. More importantly, we created a culture that I was incredibly proud of and a place where our team loved to work. I sold the business in 2022, but now I’m sharing our playbook with the world.

If you run a service business, are working on designing SOPs for your own company, or just want a peak behind the curtains of what it takes to run a bootstrapped, 7-figure business you should check out this playbook.

These are all of the processes we used to run our agency, including:

  • Content marketing
  • Sales
  • Account management
  • Project management
  • Discovery sessions
  • Engineering standards
  • Design workflow
  • Hiring
  • Employee onboarding
  • HR policies

Plus our company values, mission and vision, positioning, and internal goals and the time we were acquired.

To get the playbook subscribe to the Founder Tonic newsletter

Join 6,000+ readers who get monthly email about building bootstrapped startups and living a fulfilling life. After you confirm your subscription I'll send you a link to the playbook.


What is the Founder Tonic newsletter?

Founder Tonic is my monthly newsletter about building bootstrapped startups and trying to lead a fulfilling life. Expect 3 links from the world of bootstrapping, 1 original essay from me, and 3 links just for fun in each issue. My goal is for this newsletter to be a refreshing break from the typical hustle culture tech-bro content.

Read more here.

I’m already subscribed, how do I get the playbook?

New subscribers who signup using the form above will get a link to the playbook after they confirm their email. If you’re an existing subscriber who wants the playbook just hit reply to any of my emails and I’ll shoot you a link.

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