Indie startups and the shit I learn in therapy

Right now my main focus is building MetaMonster, an SEO tool that helps agencies scale on-page optimizations with AI agents and prompt templates. My goal is to get it to a point where it's profitable, and can sustain me and my co-founder so we can work on it full time.

To pay the bills I work with early stage AI-native startups as a fractional CMO. I also occasionally manage product design projects for cybersecurity startups through my friend's agency Miscreants.

When I was a junior in college I started a product design agency with two of my best friends. We grew it to 10 team members and over $1M in revenue before selling it to GreyNoise Intelligence in June of 2022.

Clients loved me:

"Andrew is a pompous penny pinching hipster with funny socks." -former NSA analyst and client

I spent a year working at GreyNoise, first as the interim product leader and then as a product manager. While there I helped to rebuild their product team, hired an experienced VP of Product, implemented a new pricing model, and managed the development of multiple complex, technical features.

I got fired, took the rest of the year off to hike the Camino de Santiago, then decided that I'm wired to be a founder and started building products of my own again.

I build companies because I like the autonomy, the creative challenge, and the financial upside. I want to make a good living, leave the world a little better than I found it, and have as much free time as possible to pursue passions outside of work.

When it comes to free time, I'm typically rock climbing, backpacking, mixing cocktails, or working on my Spanish.

I'm not a morning person.

But I did once spent two nights on an island with no food.

Different island

I love to...

🍳 Cook for friends

📚 Read a good rom com or fantasy novel

🧗‍♂️ Climb (mostly artificial) rocks

🏕️ Walk long distances with a pack on

🍹 Mix classic cocktails

I'm working on...

🧠 My mental health (always)

👹 MetaMonster

📝 Writing a monthly newsletter

🌮 Spanish

🌳 Getting outside more

I am obnoxiously opinionated, but most of my opinions are loosely held. At the moment I passionately believe that...

  • Balance is the key to life.
  • We all have a responsibility to protect and lift up the most vulnerable in our communities.
  • We need a better system than Capitalism, but I'm not sure we've found it yet.
  • People are mostly good and the world is better today than it ever has been.
  • Focus and great culture are key to building great companies.
  • Dark mode is overrated.
  • If you have to use tooltips to guide users through your onboarding process your onboarding sucks.
  • You can never have too many lists.

To learn more of my story, you can find a list of interviews and guest posts here.

Click here to see what I'm doing now.

Footnote: This site is my personal playground.

I feel more fulfilled when I'm regularly creating and sharing the things I create with people. This site should help me do that.

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